Ch-ch-ch-changes

What does a sea turtle or polar bear have to do with a book tour? In the case of one author buying her book will benefit endangered animals. I love seeing the innovative ways that writers are finding to reach audiences in this new era of publishing. Whether published by a big house, a small press or by yourself through resources like Smashwords and CreateSpace, authors have to be more involved in selling their work than ever before.
More about the wildlife at the end of this (short) post. But first, I want to point to a post by Jane Dystel, president of DGLM, about moving forward positively within the changing publishing landscape, particularly the future of digital publishing. No doom and gloom from her perspective, just excitement about the possibilities.
This year, many writers I know in person or online have chosen alternative avenues to get their books in the hands of readers. Some were traditionally published in the past, like Gayle Brandeis. Sometimes, small publishers snapped up their books, as happened for Karen Amanda Hooper. Others tackled the multi-tasking job of publishing themselves as did Shelli Johannes and Susan Kaye Quinn. Talli Roland went small press and self-pubbed, and she came up with creative online release parties that rocketed her sales.
Heather McCorkle chose an independent press and currently has an unusual blog tour for the release of a special edition of her previously released THE SECRET OF SPRUCE KNOLL.

From Dec. 12 until Dec. 17 she is donating a percentage of proceeds from book sales to a charity for endangered species.

If you win a contest she has running with this, she will donate $50 for the "adoption" of an endangered animal of your choice. And you'll get a stuffed animal, too.


Pretty cool, I think.